SNKRS, Nike.com/launch

Seasonal product drops across apparel, accessories, and footwear

• Owned digital production for Nike x Jacquemus product drops across Nike Digital

• Built workback schedules and kept teams aligned leading up to launch

• Worked closely with brand and creative teams to ensure the experience reflected the Jacquemus aesthetic

• Partnered with engineering and product to bring the experience to life across platforms

• Led QA across the drop, reviewing builds and approving final previews

• Partnered with geo teams to ensure alignment on product and campaign messaging

• Kept everything on track and within budget

These drops needed to feel elevated and true to Jacquemus, while still working within Nike’s digital ecosystem. The balance between fashion and sport had to come through clearly across every surface.

• Translated the brand vision into clear timelines and deliverables across teams

• Guided content builds to make sure the experience matched the intended look and feel

• Worked closely with the Jacquemus team to ensure the campaign worked for both their brand and Nike

• Led QA to ensure everything met a high visual and content standard before launch

• Worked across teams to resolve issues and keep the drop moving