SNKRS, Nike.com/launch

Product drop connecting digital and physical product

• Owned digital production for the .SWOOSH Air Force 1 ‘TINAJ’ drop across SNKRS

• Built workback schedules and kept teams aligned leading up to launch

• Partnered with brand teams early to help shape how their message showed up on SNKRS

• Worked across creative, copy, engineering, and product to bring the experience to life

• Led QA across the drop, reviewing builds in the dev app and approving final previews

• Partnered directly with North America geo teams to align on campaign messaging

This drop introduced a new way to experience product, combining digital and physical.
The content needed to explain that clearly while still feeling natural on SNKRS.
Everything also had to be technically sound, since the experience relied on multiple systems working together.

• Guided content specialists through CMS builds to make sure everything matched the intended experience

• Led QA across the drop, testing builds in the dev app and approving final previews

• Worked closely with engineering and product to troubleshoot issues and keep things moving

• Partnered with brand and geo teams to make sure messaging was clear and consistent

• Kept the project on time and within budget