SNKRS, Nike.com/launch

High-heat product drops across apparel and footwear

• Owned digital production for Jordan x Travis Scott drops on SNKRS

• Built workback schedules and kept teams aligned leading up to launch

• Worked closely with brand and creative teams to bring the product story to life

• Partnered with engineering and product to support launch readiness

• Led QA across the drop, reviewing builds and approving final previews

• Worked with geo teams to align on product and campaign messaging

• Kept everything on track and within budget

These drops move fast and carry a lot of attention. Everything has to be right at launch, with no room for delays or errors.

• Turned the drop into clear timelines and deliverables across teams

• Guided content builds to ensure everything matched the intended experience

• Led QA to make sure all content was correct before going live

• Worked closely with engineering and product to resolve issues quickly

• Kept everything moving leading up to launch