Jordan x Travis Scott
Apparel Collections and Footwear
Travis Scott collaborations are some of the most high-demand drops on SNKRS. These launches need to land at a specific moment and are expected to sell out almost instantly.
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Digital Producer
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SNKRS, Nike.com/launch
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High-heat product drops across apparel and footwear
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Owned digital production for Jordan x Travis Scott drops on SNKRS
Built workback schedules and kept teams aligned leading up to launch
Worked closely with brand and creative teams to bring the product story to life
Partnered with engineering and product to support launch readiness
Led QA across the drop, reviewing builds and approving final previews
Worked with geo teams to align on product and campaign messaging
Kept everything on track and within budget
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These drops move fast and carry a lot of attention. Everything has to be right at launch, with no room for delays or errors.
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Turned the drop into clear timelines and deliverables across teams
Guided content builds to ensure everything matched the intended experience
Led QA to make sure all content was correct before going live
Worked closely with engineering and product to resolve issues quickly
Kept everything moving leading up to launch
Product and storytelling across Jordan x Travis Scott drops
