NOCTA
Apparel, Accessories, and Footwear
NOCTA is Drake’s fashion brand with Nike, focused on streetwear and lifestyle product. Unlike one-off drops, NOCTA shows up consistently across SNKRS and Nike Digital, with new product and storytelling released over time.
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Digital Producer
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SNKRS, Nike.com/launch
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Ongoing product releases across apparel, accessories, and footwear
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Owned digital production for NOCTA releases across SNKRS and Nike Digital
Managed ongoing workbacks across multiple product drops
Worked closely with brand and creative teams to maintain a consistent NOCTA presence
Partnered with engineering and product to support release readiness
Led QA across releases, reviewing builds and approving final previews
Worked with geo teams to align on product and campaign messaging
Kept everything on track and within budget
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NOCTA isn’t a single campaign. It’s an ongoing presence. The challenge was maintaining consistency across releases while still keeping the content feeling fresh and relevant.
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Managed multiple releases at once, keeping timelines and teams aligned
Guided content builds to ensure everything matched the NOCTA look and feel
Led QA to maintain a high standard across all releases
Worked across teams to resolve issues and keep everything moving
Product and storytelling across NOCTA releases
