Pegasus 42
In Spring 2026, Nike is launching the Pegasus 42, a key update to one of its most iconic running franchises. ‘Full Horsepower’ is the campaign built to generate excitement and drive demand ahead of the drop.
Snapshot
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Digital Producer
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Nike App, Nike.com, Nike Email, Nike Social
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Global product launch campaign
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Owned end-to-end digital production across Nike Digital, from early concept through final delivery
Built and managed workback schedules to align cross-functional teams against key launch milestones
Led day-to-day coordination across design, copy, engineering, and merchandising to keep production moving
Ensured all content was QA’d, approved, and launch-ready across surfaces
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The Pegasus 42 launch required tight coordination across multiple platforms, each with different content needs and timelines. With high visibility across Nike’s ecosystem, everything needed to land simultaneously and tell a cohesive story.
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Translated campaign concept into actionable production plans and timelines
Aligned stakeholders early to prevent downstream delays and last-minute changes
Managed dependencies across teams to ensure content, product, and platform readiness stayed in sync
Navigated timeline shifts and evolving priorities while protecting the launch date
Discover + Spotlight
Pegasus 42 lived on the Nike App homepage and Discover surfaces, designed to introduce the product and build anticipation ahead of the drop.
Nike.com Article
Editorial content supported the launch by providing deeper storytelling around the product’s innovation and performance benefits.
Nike App
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