World Cup 2026

The World Cup is one of Nike’s largest global campaigns, spanning multiple teams, federations, and product drops. The work needed to come together across Nike App and Nike.com in a way that felt cohesive, timely, and consistent across markets.

Snapshot

  • Digital Producer

  • Nike App, Nike.com, Nike Email, Nike Social

  • Global campaign spanning multiple product drops and federation moments

    • Owned digital production across Nike Digital, from early concept through launch

    • Built and managed workback schedules to keep teams aligned to key campaign and match moments

    • Helped shape how the campaign showed up across digital, making sure everything felt consistent

    • Worked across design, copy, engineering, merchandising, and geo teams to keep things moving

    • Made sure everything was approved, QA’d, and ready to go live

  • This campaign runs throughout the tournament, with multiple drops tied to key games.
    Each drop has its own timeline and teams, but everything still needs to feel consistent.

    • Turn the campaign into clear timelines across teams and drops

    • Manage multiple workstreams at once to keep everything moving

    • Adjust timelines as things shift throughout the tournament

    • Keep teams aligned so everything shows up consistently across digital

Nike.com

Homepage Takeover

Nike App

Shop Home

@Nike

Instagram Reel

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